Top 7 Hot Real Estate Advertising Trends to Expect

 

Marketing helps in promoting businesses for more sales and visibility. The buyer demands had been increasing and are becoming more complex, that real estate companies had become competitive. You had to develop creative advertising tactics like the virtual staging service that will drive more sales when you want to win in this business.

Real estate advertising is taking more interest, particularly in digital space. Businesses are venturing into an even more creative approach in the listings and sales of real estate. Marketing is now adapting to the consumer demands and changing times and so it’s important to update and catch up with your practices.

1. Virtual Home Staging or Virtual Staging

The first marketing method is digital home staging or virtual staging that will promote cleanliness and will decluttered spaces. This type of home staging allows the buyers to witness the future prospective of an area or a room and become more intuitive and accessible. Modern technology had permitted digital enhancements without any stress of the real renovation by the use of virtual imaging software.

The Virtual home staging has been suitable for these following applications:

• Augmented Reality (AR)

• Virtual Reality (VR)

• Social media posting

• Video advertising

• Psychographic audience targeting / Demographic

The real estate editing companies such as Photoandvideoedits deploy enhanced home staging techniques that will generate interest and more sales in houses, apartments, and some other forms of real estate. You may even take a step further through permitting custom furniture with some clicks.

2. Property Microsites

The website is considered as one of the top popular applications in the modern technology, and the microsite is just a temporary site that will serve a specific purpose. The main benefit of having the website is that it became an ideal avenue for the modern technological app like virtual staging.

The microsite has these following benefits and uses:

• Customizable and programmable that will include visual effects.

• Robust lead generation tools.

• Easily shareable online, mainly social media platforms.

• Add widgets and then deploy APIs or Application Programming Interface.

• A limited-page web with lower costs.

Microsite's are the best for events and promotions that run for just a limited time, and this is one of the top visually pleasing means of showing your assets. Additionally, it will function as the signup sheet or the dynamic announcement pages.

3. Live Videos

Last year, more people preferred to watch live video content or live streams, especially over the social media platforms. These different community lockdowns have stimulated creativity from sellers and buyers alike. Realtors had been artistic in advertising live video contents on LinkedIn, YouTube, Facebook, Instagram, Twitter, and some other platforms.

You may create live videos by doing the following:

• Demonstrating the unique and exciting features of the house.

• Talking about a remarkable history and some other relevant information.

• Showcasing the neighborhood attractions.

• Touring the property and the entire home.

The great thing with this live video is that it’s closest approach to selling. Additionally, you do not need to spend in the studio since you can use devices, like Smartphone, laptops or tablets in conducting the live shows.

4. Virtual Tours

The virtual tour is considered one of the most advanced applications in the virtual staging services. The 3D virtual tour or the 3D walkthrough is the immersive 360 degrees video tour that uses visual rendering software. It is the same with Virtual Reality, but VR is even more engaging and interactive with some other elements. This virtual tour is a 3D yet inactive or static.

Benefits of the virtual tours:

• Gives the firsthand encounter feeling of the possible buyers.

• Saves travel time to both realtor and client.

• Interactive brochure for possible buyers.

• Accessible online at any time of the day.

• Showcases the company’s technology.

The virtual tours are really nice to have; however, you must consider also the ROI or return on investment. Like, if you’re selling the unit or a single house, it may not make high profit. But, when you’re selling around 5-20 apartments with similar features, the virtual tours could be worth it.

5. Drone shots

The drone inventions were really a game-changer in this business of real estate, making beautiful panoramic scenes simply obtainable. Even though the drones are costlier than the average device or camera, they will showcase sites that had been impossible to access right away.

Drone devices will help in the real estate advertising due to the following functions:

• 4 thousand videos taken through the drone

• Beautiful aerial shots.

• Showing areas that will not be possible to shoot through handheld.

• Showcasing exclusive top views.

People loved drone shots, and the raise number of influences and vloggers is using drones as their means of showcasing adorable sights. So it will really make sense if the real estate businesses will also take full advantage of the similar technology.

6. Automated Marketing Tool

The modern technology had dramatically improved the manner that businesses are doing things. For example, some years ago, the small businesses need to hire personnel that will give customer support. At the moment, you will automate most of business processes that will substantially help the company.

You may use automated advertising tools like:

• Calendar schedulers for your appointments with possible buyers.

• Chatbots for your social media accounts or website.

• Autoreply software for the email inquiries.

• Recorded video replies.

• Mass marketing emails.

Every growing business should invest in the automated advertising tools since they permit you to take back to the customers quicker. Also, these tools have the more affordable subscription fee.

7. Social Media Marketing

Real estate industry had always been dependent over the listing websites; however, social media marketing had been dominating now. Facebook can be the favorite for most real estate agencies, but realtors have been applying video-heavy Tiktok and image-serious social media Instagram to promote properties for sale.

These platforms will have younger viewers, but exposure to the platforms will able to build the niche in venues that caters to the younger ones.

Conclusion

The different businesses have advertising practices that will change and evolve each year. The real estate advertising had been an excellent tool for extending the reach and enhanced an appeal of buyers within the industry. Techniques like virtual home staging can take your property and your listing into the next level. Begin with a great marketing plan, then work your way to the more imaginative real estate promotional systems that will elevate the sales goals.